Individual Route - Chartered Engineer Self Assessment Essay

Individual Route - Chartered Engineer Self Assessment - Essay Example This shall be demonstrated through: Taking appropriate Engineering Council examinations until 2011 or Undertaking further qualifications approved by the EI, either in whole or in part, or Undertaking assessed work-based learning approved by the EI, or Submission of a Technical Report, or Any combination of these. Application Process Upon receipt of your application, the Membership Panel (MP) will conduct an initial review of your roles and responsibilities. You will also be required to submit the ICP information and supporting documentation for assessment by the ICP Panel (see page 2). Should the MP assessment and ICP assessment be successful you will be required to complete a Professional Development Review (PDR) Interview. A report from this interview will be made back to the MP. The MP will forward a recommendation to EI’s governing Council and you will be notified of the result. Should the MP concur, on the basis of your PDR and PDR interview, that your roles, responsibili ties and experiences satisfy those required by EI and the Engineering Council you will be elected into membership and registered with the EngC. The schematic diagram below outlines the process. Benchmark academic requirements for registration Education Formal education is the usual, though not the only, way of demonstrating the underpinning knowledge and understanding for professional competence. Underpinning knowledge and understanding The knowledge, understanding and skills to underpin performance are an essential component of competence. The requirements for Chartered Engineer registration shall be exemplified by particular educational qualifications, as follows: either an accredited Bachelors degree with honours in engineering or technology, plus either an appropriate Masters degree accredited or approved by a licensed professional engineering institution, or appropriate further learning to Masters level or an accredited integrated MEng degree. Requirements for assessment by the ICP panel When reviewing your application the ICP Panel will look at all the engineering-based qualifications that you have completed as well as your career history and training record. A profile of such qualifications is listed below to enable you to submit the appropriate information for assessment. The Professional Membership Manager will provide further information about this. In order to review your career history and qualifications against the requirements of an accredited academic programme, the ICP Panel will require: A module breakdown of your qualifications (undergraduate and postgraduate) A syllabus for the qualification(s) A copy of your final year dissertation, project or PhD etc. A completed self assessment form – please see appendix A copy of your membership application and PDR etc. Any other information you feel would support your application If you do not possess the module breakdown(s) and course syllabi for the course(s) you completed, you should obtain th em direct from your university or college. This information should be submitted to the Professional Membership Manager ideally with your application for membership of EI. Completing the self assessment form The academic learning outcomes, listed in the Annex, are taken from the Engineering Council requirements for an

Election 1912 Essay Example for Free

Election 1912 Essay In the election of 1912, candidates Woodrow Wilson, Theodore Roosevelt, William Taft and Eugene Debs competed for the spot as President of the United States. Wilson represented the Democratic Party, Roosevelt, the Progressive, Taft, the Republican and Debs, the Socialist. Although there were four candidates in the running, most would agree that the real competition was between Wilson and Roosevelt. A few of the many issues during the time of this election concerned trusts, women’s suffrage and tariffs. Wilson thought that trusts, or big monopolistic businesses, should be eliminated all together, while Roosevelt wanted to place limits on them. Roosevelt openly supported women’s suffrage and Wilson wanted individual states to decide voting rights for women. Wilson wanted to get rid of tariffs along with trusts, but Roosevelt wanted to keep them in order to protect wages. There was still an indecisiveness between state power and national power as we have seen in nearly every era preceding. Can’t Bring A Bull Moose Down In the first ad, the audience we were trying to address was the everyday, common men. We felt that people could relate to facing hard times and adversities and overcoming them. As common people ourselves we found these acts admirable and felt that the common man of 1912 would have viewed them the same way. This ad is supposed to show viewers about how persistence is an important quality in a president and how Roosevelt clearly showed that quality when he kept speaking for 90 minutes after being shot in the chest. This way, viewers will know that Roosevelt will be persistent in his original and elected beliefs when making decisions for their country. What Women Want The audience we were trying to address in the second ad were women. Although women did not have voting rights, they still had a fair amount of political pull. The issue of voting rights would have been a very important one to women everywhere at the time and the fact that Wilson did not even acknowledge them was an issue, whereas Roosevelt supported women’s suffrage in his campaign. The message of this ad tried to get voters to retract support for Wilson because he didn’t encourage women’s rights and support Roosevelt because he did.

Neo-Nazis In America Essay -- History Nazis Racism Race Skinheads Essa

Neo-Nazis In America The American Neo-Nazi movement started in the streets in the middle 1980's, in the U.S. The movement is an act to keep alive the beliefs and actions of Adolf Hitler and his Nazi Regime. Believers and activist in the movement are known as Skinhead, or "Skins." Some are dresses like a lot like the original British movement, which was started by some rough looking teenagers in combat boots hanging out on the streets. The average Skinhead, wears combat boots or Doc Martens, thin red suspenders, and a bomber jacket. The hair is completely shaven or closely cut to the head. The Skins wear many symbols supporting the movement, such as, swastikas supremacy slogans, and other white power emblems or tattoos. Neo-Nazis believe that to be white is to be right. That the Aryan race, the whites, are the pure race and that there should be no other ethnic groups or races. Homosexuals, Jews, Hispanics and Afro-Americans are the main targets for this organization. But there are others. Any minority is the enemy of a true Skin. They wish to attract only those people who are willing to fight and sacrifice for something greater and more meaningful than themselves...The White People as a race. The members usually range from 13 to 25 years old. These groups have been responsible for more than 45 deaths of minorities. American groups that are included in the Neo-Nazi movement are: The KKK, The American Nazi Party, National Alliance, Christian Identity, And The World Church ...

Properties of Gases Essay

Introduction Background This report covers Properties of Gases and will allow me the opportunity to explore chemical and physical properties of gases. Collection and use of these gases will also be conducted in this lab. Statement of Problem Collecting gases is a difficult process. Singling out a gas and obtaining only that gas is the challenge we face in this experiment. Purpose of Experiment The purpose of this experiment is use water, chemicals and metals along with collection tubes to extract a single gas and to store it. Then to use only that gas and see how it responds to other testing. Hypothesis If the gases are correctly singled out and collected properly. We should be able to observe changes when the gases are introduced to heat or fire. Experiment Test tubes will be used to single out gases from two forms of metals along with an acid and hydrogen peroxide. Baking soda, vinegar, alka seltzer, bromthymol blue and limewater will also be used to observe the properties of gases. Data Charts Page 2 LabPaq – Properties of gases General Chemistry Analysis Error and Trends When attempting to mix the Hydrogen and Oxygen together. I may have lost a small amount of hydrogen as I lifted the bulb filled with 2/3 hydrogen from the 24-well plate. I did not receive a reaction when I squeezed the bulb of hydrogen oxygen onto the flame. Hypothesis Conclusion It was challenging using my thumb to try and hold the gases in their pipet bulbs. I repeated a few of the experiments to make sure I received the same results and feel fairly confident that I obtained the results that were expected. Practical Applications Parts of this experiment used household items to collect data from. Learning the gas properties these household items contain is invaluable. Page 3

“A Martian Sends A Postcard Home” by Craig Raine Essay

In â€Å"A Martian Sends a Postcard Home,† Craig Raine uses many metaphors to describe what a Martian would see if he came to earth. In the first stanza Raine uses metaphors to describe what a Martian may think a book looks like. Raine makes reference to William Caxton, who was the first to print books in England, in the first stanza; â€Å"Caxtons are mechanical birds with many wings / and some are treasured for their markings. A book would resemble a bird when opened, the wings being the many pages, and many books have marked a spot in history or is cherished by the person reading it. In the next four lines the Martian observes the different emotions one may have while reading a â€Å"mechanical bird,† and although he’s never witnessed one actually flying, which is impossible, he notices that they are sometimes in someone’s hand. In stanzas five and six the Martian is trying to explain fog. â€Å"Rain is when the earth is television / It has the proper ty of making colours darker,† meaning when the colors are changed on a television the picture would look unclear, and cloudy even. Raine simply describes a car as a â€Å"Model T,† in the next two stanzas. Explaining a car to be â€Å"a room with the lock inside,† is a very imaginative metaphor. By writing â€Å"But time is tied to the wrist / or kept in a box, ticking with impatience,† Raine is expressing that the Martian is encountering a watch or a clock. In stanzas ten through twelve the Martian has come upon a telephone, which he describes as a â€Å"haunted apparatus,† which usually â€Å"sleeps,† and cries, or rings until it is picked up. Raine also adds the element of humor to the poem, an example is in the twelfth stanza when he writes, â€Å"And yet they wake it up / deliberately, by tickling with a finger.† The Martian believes that humans â€Å"tickle† the keypad with their fingers, when they’re making a call. â€Å"A punishment room / with water but nothing to eat,† is a bathroom. The Martian observes that â€Å"Only the young are allowed to suffer openly,† which is really when I child would be getting their diaper changed, and adults must be alone when they go to the â€Å"punishment room.† Finally, in the last two stanzas the Martian is describing the nighttime routine of humans, â€Å"At night when all the colours die / they hide in pairs / and read about themselves / in colour, with their eyes shut,† in other words at the end of the day humans close their eyes to fall asleep and dream. This poem uses a multiple metaphors to describe what a Martian would  encounter if he visited Earth. The poem is interesting to read because it requires the reader to use their imagination, the reader must think in order to figure out these everyday things the Martian is seeing for the first time, it’s somewhat of a brainteaser. It’s obvious that the Martian is seeing these things for the first time, it makes the reader wonder why a simple thing such as a watch or a clock is not found on his planet, is time insignificant were he’s from?

Free Essays on Roman Art And Architecture

Roman Art and Architecture, the art and architecture of Rome and its empire, which at its apogee extended from the British Isles to the Caspian Sea. The earliest Roman art is generally associated with the overthrow of the Etruscan kings and the establishment of the Republic in 509 BC. The end of Roman art and the beginning of medieval art is usually said to occur with the conversion of the emperor Constantine to Christianity and the transfer of the capital of the empire from Rome to Constantinople in AD 330. Roman styles and even pagan Roman subjects continued, however, for centuries, often in Christian guise. Roman art is traditionally divided into two main periods, art of the Republic and art of the Roman Empire (from 27 BC on), with subdivisions corresponding to the major emperors or imperial dynasties. When the Republic was founded, the term Roman art was virtually synonymus with the art of the city of Rome, which still bore the stamp of its Etruscan art; during the last two cent uries, notably that of Greece, Roman art shook off its dependence on Etruscan art; during the last two centuries before Christ a distinctive Roman manner of building, sculpting, and paining emerged. Never-the-less, because of the extraordinary geographical extent of the Roman Empire and the number of diverse populations encompassed within its boundaries, the art and architecture of the Romans was always eclectic and is characterized by varying styles attributable to differing regional tastes and the diverse preferences of a wide range of patrons. Roman art is not just the art of the emperors, senators, and aristocracy, but of all the peoples of Rome's vast empire, including middle-class businessmen, freedmen, slaves, and soldiers in Italy and the provinces. Curiously, although examples of Roman sculptures, paintings, buildings, and decorative arts survive in great numbers, few names of Roman artists and architects are recorded. In general, Roman monuments we... Free Essays on Roman Art And Architecture Free Essays on Roman Art And Architecture Roman Art and Architecture, the art and architecture of Rome and its empire, which at its apogee extended from the British Isles to the Caspian Sea. The earliest Roman art is generally associated with the overthrow of the Etruscan kings and the establishment of the Republic in 509 BC. The end of Roman art and the beginning of medieval art is usually said to occur with the conversion of the emperor Constantine to Christianity and the transfer of the capital of the empire from Rome to Constantinople in AD 330. Roman styles and even pagan Roman subjects continued, however, for centuries, often in Christian guise. Roman art is traditionally divided into two main periods, art of the Republic and art of the Roman Empire (from 27 BC on), with subdivisions corresponding to the major emperors or imperial dynasties. When the Republic was founded, the term Roman art was virtually synonymus with the art of the city of Rome, which still bore the stamp of its Etruscan art; during the last two cent uries, notably that of Greece, Roman art shook off its dependence on Etruscan art; during the last two centuries before Christ a distinctive Roman manner of building, sculpting, and paining emerged. Never-the-less, because of the extraordinary geographical extent of the Roman Empire and the number of diverse populations encompassed within its boundaries, the art and architecture of the Romans was always eclectic and is characterized by varying styles attributable to differing regional tastes and the diverse preferences of a wide range of patrons. Roman art is not just the art of the emperors, senators, and aristocracy, but of all the peoples of Rome's vast empire, including middle-class businessmen, freedmen, slaves, and soldiers in Italy and the provinces. Curiously, although examples of Roman sculptures, paintings, buildings, and decorative arts survive in great numbers, few names of Roman artists and architects are recorded. In general, Roman monuments we...

Uncommon Clay essays

Uncommon Clay essays Uncommon Clay was devised and directed by Jeanine Thompson. I saw the 8:00 PM at the Thuber Theatre. This play purpose was to relate to others the hardships and ordeals that Camille Claudel had dealt with from her child hood all the way up to her containment in a psychiatric asylum. As the play opens, an old woman who is Camille in her old age, which is referred to as the Current Camille, greets us. She begins to tell a story beginning when she was at the age of 17 and moving right up to where she is admitted into an insane asylum. Along the way Camille reveals to the audience; the happiness, hardships, betrayal, and emptiness that she goes through during her life. In this play, there are many artistic influences presented. Three that stood out were from Antonin Artaud, The Bread and Puppet Theatre, and Bertolt Brecht. Artuads purpose was to create a theatre that shared and involved the audiences reactions and emotions. This is shown during Camilles struggle with her love affair with Rodin and how it transforms into a bitter illusion of betrayal and insanity. Artaud wanted to connect mind, body, and spirit. Jeanine Thompson is doing just that with Camilles sculptors. Her mind creates these sculptors, which evokes a spirit. Bread and Puppet Theatre is seen with Camilles loss of spirit. She displays this when she destroys most of her work. Her hands into the sculptures transformed her spirit. She was so afraid of her art being stolen or commercialized she had lost her spirit. Her sculptures had life and movement in them, which displays the Puppet part of this theatre. Had her art told a story by the way she positioned the body parts, such as the seen where she keeps going behind Rodin's back and adjusting the model. She wants the model a certain way with her arms in to relate a feeling of tension, which is part of the conventions of the Bread and Puppet Theatre. Finally see a lot of B...

Conservative John Birch Society Was Ridiculed But Had Political Impact

Conservative John Birch Society Was Ridiculed But Had Political Impact The John Birch Society was a political group on the extreme right that emerged in the late 1950s, determined to continue the anti-communist crusade of the late Senator Joseph McCarthy. The organization took positions which mainstream America regarded as outlandish.  As a result, it was often mocked and satirized. The organization, which took its name from an American killed by the communist Chinese at the end of World War II, was founded in 1958 by Robert Welch, who had made a fortune in the candy business. Welch organized the group into many regional chapters which  spread his offbeat views while exerting political influence at the local level. In early 1960s the John Birch Society was embroiled in a number of newsworthy controversies. And in the 1964 campaign of Barry Goldwater the influence of the groups hardcore ideology was evident. Historian Richard Hofstadter, in a famous 1964 essay titled The Paranoid Style In American Politics, cited the John Birch Society as a modern example of a political group using fear and a feeling of persecution as an organizing principle. Despite criticism from the mainstream, the group continued to grow. In 1968, on the 10th anniversary of its founding, the New York Times, in a front-page article, noted that it claimed to have 60,000 to 100,000 members. It was producing a radio show that aired on 100 stations nationwide, had opened its own chain of bookstores, and was provided staunch anti-communist speakers to address groups. Over time the John Birch Society seemed to fade into obscurity. Yet some of the extremist positions, as well as the tactics of the organization, wended  their way into more mainstream conservative political groups. Traces of the groups ideology can be spotted in conservative circles today. Accusations from conservative pundits during the Trump administration that a Deep State is subverting democracy are  eerily similar to conspiracy theories about hidden forces behind the U.S. government promoted by the John Birch Society decades earlier. And talk of globalists manipulating the American economy echoes talk of pernicious internationalists in John Birch Society literature. Founding of the John Birch Society Following the death of Senator Joseph McCarthy in 1957, his followers, who fervently believed the United States was not only threatened, but actively infiltrated, by a worldwide communist conspiracy, were adrift. A businessman in Massachusetts, Robert Welch, who had made his fortune by organizing distribution channels in the candy business, called a meeting of other anti-communist activists. At a two-day gathering at a home in Indiana, Welch laid out his plans. He claimed the other attendees were 11 businessmen who had traveled from all regions of the United States, though they were never identified. In a rambling monologue, portions of which were later published and distributed, Welch essentially gave his version of world history. He asserted that a group that formed in Bavaria in the late 1700s, called the Illuminati, had helped spur the French Revolution and other world events, including World War I. Welch claimed that a secret group of international bankers had created the American Federal Reserve system, and controlled the American economy. Welchs exotic and convoluted theories of history seemed unlikely to gain acceptance with a wide audience. Yet his plan was to couple his dire warnings of secret agendas with the organizational skills he had developed in his business career. In essence, Welch proposed creating local chapters of the John Birch Society which would function much the way a neighborhood store would have retailed candy. His political ideas, geared to an audience of wary Americans during the Cold War, would be promoted at the local level. An early Cold War incident inspired the name of Welchs new organization. While researching a book, Welch had come across the story of an American intelligence officer who was also a Christian missionary in China during World War II. At the end of the war, the American officer, John Birch, had been captured and executed by communist Chinese forces. (Government records disputed Welchs account of Birchs death, which prompted Welch to claim pro-communist elements in the U.S. government had suppressed the facts.) Welch considered Birch to be the first casualty of Americas struggle against worldwide communism. By using Birchs name as a rallying cry, Welch sought to make resistance to communist infiltration the central mission of his organization. Public Perception The new organization found a receptive audience among politically conservative Americans who were opposed to changes taking place in America. The John Birch Society was fixated on a perceived communist menace, but it broadened that to include generally liberal ideas going back to the New Deal of the 1930s. In opposition to the landmark Brown vs. Board of Education ruling, Welch and his followers opposed the desegregation of schools. Members of the John Birch Society, often at local school boards, declared that integrated schools were part of the communist plot to weaken America. Wherever John Birch Society chapters appeared  there seemed to be controversy. Members accused local officials of being communist dupes or outright communists. By early 1961 news articles about the group were becoming common, and church groups, labor unions, and prominent politicians, began denouncing the organization as dangerous and anti-American. At various times Welch and his followers attacked Eleanor Roosevelt and former presidents Truman and Eisenhower. As part of its agenda against integration and liberal ideas in general, the group promoted the idea of impeaching, Earl Warren, Chief Justice of the Supreme Court. The groups billboards proclaiming Impeach Earl Warren appeared beside American highways. In early 1961 an American general, Edwin Walker, was accused of distributing John Birch Society literature to soldiers stationed in Europe. President John F. Kennedy was asked about the Walker situation during a press conference on April 21, 1961. Kennedy at first avoided mentioning the John Birch Society directly, but a reporter pressed him on it. Kennedy gave an answer:. Well, I dont think that their judgments are based on accurate information of the kinds of challenges that we face. I think we face an extremely serious and intensified struggle with the Communists. But I am not sure that the John Birch Society is wrestling with the real problems which are created by the Communist advance around the world. After citing  a number of points of conflicts with communist nations and guerrillas around the globe, Kennedy concluded: And I would hope all those who are concerned about the advance of communism would face that problem and not concern themselves with the loyalty of President Eisenhower, President Truman, or Mrs [Franklin D.] Roosevelt or myself or someone else. The following day, the New York Times published an editorial denouncing the John Birch Society as a addition to the lunatic fringe of American life. The editorial contained scathing remarks:   Lost in a world of fantasy, the John Birchers are busily looking for Communists in the White House, the Supreme Court, the classrooms, and presumably under the bed. Skepticism of the organization wasnt restricted to the nations elite press. A dispute over the group even became part of pop music history. Bob Dylan wrote a song, Talkin John Birch Paranoid Blues, which poked fun at the group. Invited to perform on the Ed Sullivan Show in May 1963, the 21-year-old Dylan intended to sing that particular song. CBS Television executives, apparently fearful of offending pro-Birch viewers, wouldnt let him. Dylan refused to sing another song, and during the programs dress rehearsal he walked out of the studio. He never did appear on the Ed Sullivan Show. Impact On the Mainstream Much of America might have scoffed at the John Birch Society, but within the Republican Party the group was exerting pressure.   The presidential campaign of Republican nominee and stalwart conservative Barry Goldwater was influenced by the John Birch Society. Goldwater himself never explicitly aligned himself with the group, but in his famous line at the 1964 Republican National Convention, Extremism in the defense of liberty is no vice, many heard echoes of the John Birch Society. As American society changed in the 1960s, the John Birch Society continued to rail against the Civil Rights Movement. Yet Robert Welch refused to support Americas involvement in Vietnam, as he contended it was being sabotaged by communists within the United States government. Familiar themes of the John Birch Society became part of the campaign of independent presidential candidate George Wallace in 1968. Following the 1960s, the organization seemed to fade into irrelevance. Mainstream conservatives such as William F. Buckley had denounced its extreme views, and as the conservative movement transformed itself leading up to the  1980 election of Ronald Reagan, it kept a distance from Robert Welch and his followers. Welch died in 1985. He had retired from the organization he founded after suffering a stroke in 1983. Legacy of the John Birch Society To many Americans, the John Birch Society was a peculiar relic from the 1960s which had faded away. But the organization still exists, and it can be argued that some of its extremist rhetoric, which drew jeers decades ago, has seeped into the mainstream of the conservative movement. Accusations about government conspiracies which are regularly touted in venues such as Fox News or conservative talk radio do seem similar to conspiracy theories that once circulated in books and pamphlets published by the John Birch Society. The most prominent proponent of conspiracy theories today, Alex Jones, on whose program Donald Trump appeared as a presidential candidate, routinely  echoes longstanding John Birch Society assertions. In the summer of 2017 Politico published an article about John Birch Society chapters in Texas. According to the report, the groups members had been successful in getting the Texas legislature to introduce bills aimed at such things as restricting suspected United Nations activities in Texas and curtailing the rumored spread of Sharia Law in America. The article contended that the John Birch Society was alive and well, and the group was gaining new members.

GSV Software Assignment Example | Topics and Well Written Essays - 250 words

GSV Software - Assignment Example GSV has a well-planned production strategy that is aimed at satisfying its large customer base. The aim of a company being to satisfy its customers with high quality products, GSV has attained that without compromising the quality of its programs. In its working, it integrates CSR and sustainability with their products and their operations. To ensure third party satisfaction, it complies with supply chain security global standards of various regions which include PIP in Canada, CTPAT, WCO and AEO in Europe. According to Johnson and Clark (2008), customer satisfaction is the ultimate goal of any company, the providers liaise well with the parties in the supply chain to get the information required to maintain global business security (71). The security self-assessment tool that is incorporated into the program is important in verifying the integrity of the person. GSV product delivery is done by third parties. This means that it has to introduce ways to ensure that the customers are satisfied with their products or risk losing their large customer base. This can be done by introducing a customer feedback forum so that they can address the arising issues and improve on their

Safety and the Management of People Coursework Example | Topics and Well Written Essays - 6000 words

Safety and the Management of People - Coursework Example ions frequently outperform at safety and health administration also, correctly in light of the fact that they apply the same productive business aptitude to safety and health as to all different parts of their operations. While the quality administration of items or administrations and ecological insurance primarily secure physical phenomena, safety and health administration in the workplace includes ensuring individuals and improving a safety society between management and workers. On the other hand, there are significant similarities between the methodologies to safety and health portrayed here and those pushed for powerful quality administration (ISO 9000 arrangement of models) or ecological assurance (ISO 14000 series). Achievement in quality administration requires the advancement of steady organizational societies. Quality administration frameworks likewise stretch the criticalness of the dynamic association of all representatives in the quality procedure, and the essential significance of noticeable initiative by directors. Organisations that oversee safety and health effectively constantly have a positive safety society and dynamic safety discussion programmes set up. Great organisations can create and administer a society that backings safety and health. Functional routines for planning, building, working, and upholding the fitting frameworks are illustrated in this direction. In the accompanying areas the likenesses and solid connections between sum quality administration, natural insurance and compelling safety and health administration will become increasingly apparent. Preparing project materials are accessible at no expense through the Ministry of Labour. Here are a few steps that you or the individual who will convey this preparation program in your workplace might as well think about: For face to face learning, read through the workbook and arrangement for the exercises. There is extra data you can use to convey this preparation accessible on

Explain why it is necessary for marketers to deploy different product Essay

Explain why it is necessary for marketers to deploy different product growth strategies in relation to market development opportunities. Provide examples to support your answers - Essay Example at are limited in a particular state; other criteria for the differentiation of marketing plans used in various industrial sector can be also set – taking into consideration the consumer preferences, the characteristics of the target market and the resources available. The need for the alignment of marketing strategies with specific demands and rules is extensively highlighted in the literature. In this context, it is noted that ‘globalization of business has created the need for international public relations practitioners to identify, study and understand the world views, mindsets, and habits of their global publics in order to effectively communicate’ (Ihator, 2000, 38). In any case, culture is considered to be a significant criterion for the development of marketing strategies – a view which is in accordance with the study of Tan (2002); Taylor (2002) also emphasizes on the importance of culture for marketing plans in all industrial sectors. Other crite ria, like the condition of the advertised product (Zhang et al., 1996, 40), have been considered as the potential basis for the development of marketing policies. Current paper focuses on the examination of the importance of market development opportunities for the product growth strategies deployed by marketers in various industrial sectors. It is proved through this study that marketers tend to be influenced by the market development opportunities when having to design a product growth strategy; however, the above dependency is not standardized – it is a relationship which is strongly depended on the willingness of marketers to use the market development opportunities as the basis for a product’s marketing policy; examples are provided that justify further – referring to the existing literature – the above assumptions. Through the decades, different criteria are set for the promotions of products and services in the market. The specific issue is highlighted in the study of Yelpaala (1994) where

Nursing care for dying children Essay Example | Topics and Well Written Essays - 1000 words

Nursing care for dying children - Essay Example Hockenberry and Wilson (2013: 9) provide frameworks in which RN’s should operate under to ensure a child’s wellbeing. Ewing (2009:83) encourages nurses to promote healing given the fact that death remains inevitable. Hockenberry and Wilson (2013) echo the sentiment; they give avenues in which the nurse may interact with the patient without affecting his or her thinking ability. The choices to be made are personal and need not to be interfered with. Child’s welfare needs to be included while caring for them. Giving hope and creating an ample environment would be useful in the Care of Dying Children. Ewing (2009) provides two possibilities in the care; they include paediatric palliative care and end- of- life intervention. The patient according to the article needs to be joyful and given hope while at the nurse’s care. It gives an example of the child being asked to draw pictures of his or her joyful moments in life. Ewing (2009: 83) indicates that those children suffering for terminal illnesses suffer from low esteem and other personality disorder. He indicates that most of the children perceive themselves to be different from the rest. Hockenberry and Wilson (2013) introduce an aspect of anticipatory socialization, which tend to make children feel equal even with strangers. The aspect according to Ewing is lost to children with terminal illnesses. The author advocates for psychological support where the child would be used to identify a problem and the nurse act as an intermediary in offering solution. The author also suggests communication as an aspect in caring for dying children. The article gives incidences in which communication may be used in managing personality disorders among the children. The family being an important unit in the care of the children, Hockenberry and Wilson (2013) suggest their involvement in the management of children with terminal illnesses. Ewing

About the Film Amadeus Research Paper Example | Topics and Well Written Essays - 750 words

About the Film Amadeus - Research Paper Example The whole movie could be an answer to the reason why Saileri tried to kill himself if he really did. According to the film writer, this is a confession from Saileri. The first scene shows a young priest visiting Saileri, seeking to take his confession. It is intended to inform the people about what really happened. The problem is, this is just a film, and any film could include real life stories or be just fiction. Additionally, the person taking the confession is a priest. Priests are not allowed to share any person’s confession. One could, therefore, wonder how the story was obtained. According to Saileri in the film, he is the one who killed Mozart. Killing Mozart has different meanings from the author of the film’s perspective and from Saileri’s perspective. The author by portraying this as a confession may be trying to tell the story according to what has been said for a long time in the streets. He may also be telling people, that Saileri undeniably, confessed to having killed Mozart. A murder of Mozart, however, has different meanings. The fact that Saileri was in an asylum represents his status at the time. He was not of sound mind. Saileri even tried to slit his throat. Killing Mozart could also have a different meaning in that, Saileri did not literally kill him using poison or any other thing, but may have pressured him too much. Again one could say that pressure is not only negative, as portrayed in the whole movie where Saileri, pushes him to finish the Requiem. This could have a different meaning; trying to tell people that since they wer e rivals, he was the source of his problems. From Saileri’s perspective, by saying that he killed Mozart, he may have been truly confessing. It could also mean he killed Mozart’s career, and in the long run killed him, since Mozart now had too much to handle. Being in the asylum is also an explanation of how much Saileri loved Mozart’s music. The thought of Mozart’s death could be the reason of his mental status, causing him to attempt suicide. There is a man in a mask commissioning Mozart to write a Requiem. In the movie, the man here is Saileri. This has different meanings as well. In real life, this is rumored to be a rich man’s servant, who planned to claim to have written the Requiem. Saileri compares himself to this mask man in terms of what they did to Mozart, or it could be that he once wore a mask and presented himself to Mozart and commissioned the Requiem to be written. The man in a mask could also mean that Saileri was the masked cause of Mozart’s death. The movie is also a message to people about what really caused the death of a prominent song writer. Anger, pride and selfishness, led Saileri to his last actions, which as he claims killed his rival. It is a lesson to all. Saileri believed that Mozart was brought by God, to laugh at his career as a song writer. He said in his confession that his father died so that he could be a song writer, changing career path from that planned for him by his father. He took this career path confidently, with a lot of pride, only for a younger song writer to beat him in the game. Saileri thought that Mozart was not fit for the career. He was the only one who was supposed to take up the career and be the best in it. Mozart to him, was a message from God that he is not the only one, and not the best. Saileri was too proud, and so this film could be an awareness campaign to the negative consequences of pride. The same applies to selfishness and anger. Saileri was very angry with God for bringing the young composer who would take everything away from him. He therefore developed a plan to challenge God by taking God’s best created, and manipulating people to believe that he is the

Nursing care for dying children Essay Example | Topics and Well Written Essays - 1000 words

Nursing care for dying children - Essay Example Hockenberry and Wilson (2013: 9) provide frameworks in which RN’s should operate under to ensure a child’s wellbeing. Ewing (2009:83) encourages nurses to promote healing given the fact that death remains inevitable. Hockenberry and Wilson (2013) echo the sentiment; they give avenues in which the nurse may interact with the patient without affecting his or her thinking ability. The choices to be made are personal and need not to be interfered with. Child’s welfare needs to be included while caring for them. Giving hope and creating an ample environment would be useful in the Care of Dying Children. Ewing (2009) provides two possibilities in the care; they include paediatric palliative care and end- of- life intervention. The patient according to the article needs to be joyful and given hope while at the nurse’s care. It gives an example of the child being asked to draw pictures of his or her joyful moments in life. Ewing (2009: 83) indicates that those children suffering for terminal illnesses suffer from low esteem and other personality disorder. He indicates that most of the children perceive themselves to be different from the rest. Hockenberry and Wilson (2013) introduce an aspect of anticipatory socialization, which tend to make children feel equal even with strangers. The aspect according to Ewing is lost to children with terminal illnesses. The author advocates for psychological support where the child would be used to identify a problem and the nurse act as an intermediary in offering solution. The author also suggests communication as an aspect in caring for dying children. The article gives incidences in which communication may be used in managing personality disorders among the children. The family being an important unit in the care of the children, Hockenberry and Wilson (2013) suggest their involvement in the management of children with terminal illnesses. Ewing

Ethical issues - New centry financial corporation Case Study

Ethical issues - New centry financial corporation - Case Study Example These decisions prompted the stakeholders of the company to quit thus leading to its bankruptcy. It is notable that the ethical issues associated with New Century Financial Corporation were damaging to various groups of people in the subprime mortgage industry. The groups included mortgagors, investment banks, and mortgage brokers, rating agencies, lenders and investors (Palepu, Srinivasan & Sesia, 2009). The low quality of loans that the company offered affected the Mortgagors (borrowers). Investment banks realized massive losses from the money they had invested by offering New Century Financial Corporation mortgages. Mortgage brokers also made losses by conducting business with the corporation. Lenders and investors, likewise, realized massive losses due to New Century Financial Corporations misuse of their funds. By 2005, the subprime market was already experiencing advancement both in technology and loan quality. However, New Century Financial Corporations management failed to adapt to these changes. Instead, the companys performance continued to deteriorate due to a poor management. Most of the decisions New Century Financial undertook based on efficiency. The company ensured that the distribution of its securities to investors was favorable. It also terminated loan applications for efficiency due to the withdrawal of its lenders. The companys decisions and operations were associated with various ethical issues. First, it was unethical for New Century Financial Corporation to lack proper documentation of its operations. Proper documentation would enable the company to keep perfect records. Secondly, the corporation had an ethical issue in the valuation of the loans it was selling. For instance, the management was unable to account for purchase of its mortgage loan reserves. Next, the loan quality offered by New Century Financial Corporation was an ethical issue. The company

Luxury consumer behavior in Mainland China Essay Example for Free

Luxury consumer behavior in Mainland China Essay China recently became the world’s second largest market for luxury goods with an annual increase of more than 30% in 2010, even surpassing Japan. Further estimates predict that China will become the largest upscale product and consumer goods market in the world. How does a country with an average GDP per capita of $3,800 USD, and classified behind 105 in the world ranking possess such a strong propensity for consuming luxury goods and products? Specifically, how does one make sense of Mainland Chinese luxury buyers and their respective consumer behavior? This article answers these strategic questions for foreign companies and marketers who are interested in the luxury industry in China, and for those who want to develop a greater understanding of one of the world’s largest market and its 1. 3 billion consumers. â€Å"At the core of this paper is an explanation of Mainland China’s 21st century value system that can only have been shaped from the country’s rich history. † At the core of this paper is an explanation of Mainland China’s 21st century value system that can only have been shaped from the country’s rich history. Answering how China has become the buoyant socialist state economy it is today, is to shed light onto the country’s various economic, social, cultural and psychological histories. The history of luxury consumption in China is one of the country’s oldest. It remains deeply rooted into China’s cultural and sociological landscape and has subsequently influenced other Asian countries such as Japan, Korea, Vietnam, Thailand, Malaysia and Singapore. The contemporary Chinese antique market and auction houses offer a telling explanation of how luxury is consumed in China. During the economic downtown, collections of Chinese antiquities were sold at Christie’s auction house for far more than their estimated value. In 2009, a 12th-century B. C. bronze vessel from the Western Zhou Dynasty sold for over 14 times its estimated value. These antique collectors are, in large part, Chinese or Asian. Collecting an expensive, storied antique is viewed in a similar vein to purchasing a luxury good. To own an artifact at home was tantamount in grandeur to that displayed by museums around the world that also housed ancient Chinese art collections. In sharp contrast, during China’s Cultural Revolution from 1966 to 1976, tradition and Chinese cultural heritage was viewed negatively as something boring, worthless, and divisive. History and heritage were destroyed in favor of new equalizing ideology. The Cultural Revolution created a cultural void, and those affected would go on to be known as the ‘lost generation’. Currently in their 50s, some members of the ‘lost generation’ have attained new wealth. They partake in the purchasing of luxury goods, and often lack subtlety. They are ostentatious and inherently possess a skewed view of what is traditional or socially accepted, subsequently explaining for very extravagant behavior. A few examples include the rebuilding of the Chateau de Maison Laffitte of Paris in a suburb of Beijing, or one wealthy man’s endeavors to build an exact replica of the U. S. President’s White House in a rural area of Anhui province. The underlying theme is the Mainland Chinese desire to mimic emblems of power from Western culture. â€Å"Today, the Mainland Chinese consumer’s 21st century value system is comprised of three salient parts: the traditional Chinese value system persists, the socialist Chinese value system (dominant), and the Western value system which is often regarded like a trend. † As the West represents advanced technology, super powers and modern values, the majority of Mainland Chinese seek to pursue these values the best they can. Therefore the pursuit of Western values can be said to have a strong influence on the Chinese consumer value system. Today, the Mainland Chinese consumer’s 21st century value system is comprised of three salient parts: the traditional Chinese value system persists, the socialist Chinese value system (dominant), and the Western value system which is often regarded like a trend. The updated Chinese socialist value system of Deng’s reform and opening policy brings modernity, wealth, achievement and success, while the Western values bring personal liberty, post-modernism, also modernity, achievement and success. Together, the Chinese consumer’s 21st century value system is a veritable melting pot; strong values of modernity, wealth and success are dominant. Thus, the pursuit of modernity, wealth and success remains the key in explaining luxury consumer behavior in Mainland China. From this explanation of the dominant set of values within Chinese society, it is hardly surprising to discover that Mainland China’s car sales in 2009 averaged 13 million, even exceeding car sales in the U. S.. Additionally, sales for German car manufacturer Mercedes Benz went up 77%. Deng’s Open reform policy in 1978 allowed for individuals to pursue wealth through various means. Economic development transformed the social structure from a model that was horizontally equal to that of vertical extension and growth. Now, after three decades of inexistence from 1950 to 1980, social classes have reemerged. During the following three decades from 1980s to 2010, social wealth increased by an average 10% of growth each year. The Mainland Chinese consumer saw better financial opportunity and became increasingly wealthy. Financial and career success and achievements naturally became a way for people to distinguish themselves from others. It became de rigueur to openly display a person’s individual success, and luxury goods and designer brands effectively communicated status and wealth. However, at the core of this newfound wealth and status was the honest pursuit of better living conditions. Better living conditions meant for higher quality products and upscale brands. Therefore, international luxury brands perfectly fulfilled the needs of Mainland Chinese consumers from all angles – cultural, social, and economic – attributing for a more modern, powerful, and self-confident approach to life. â€Å"At the core of this newfound wealth and status was the honest pursuit of better living conditions. Better living conditions meant for higher quality products and upscale brands. † In Mainland China, one may see a person carrying an authentic Louis Vuitton bag while riding a crowded, public bus somewhere in the rural countryside. Luxury goods are consumed on a mass level, and are not confined to a select few. The central cause for an increased consumption of luxury products results from the country’s socialist value system. During the transitional period from a pure planned system to a market-driven economy, consumers inherently retained the idea of equality. Government authorities also try to maintain and communicate that equality in Mainland China is crucial to national identity. Based on steady economic development and a newfound consumer confidence towards the future’s potential, Mainland Chinese consumers believe that they are, in essence, the same as each other. Even if they cannot afford a luxury brand item today, they will save up several months of savings to eventually have it. It is important to note that all Chinese luxury consumers do not aim to show off. There is a homogenous identity and behavioral patterns that come with new wealth. However, only focusing on this collective homogenous identity, and not pay attention on the differences would cause a marketing plan to fail. The Mainland Chinese market is large and sophisticated enough to use multi-criteria methods to understanding its various crossed aspects, such as psychographic, geographic and demographic aspects. Psychographically, consumers are different from socio-psychological and cultural attitudes towards luxury point of views. These psychographic variables segment in the market into four groups known as luxury lovers, luxury followers, luxury intellectuals and luxury laggards with three dimensions according to the different psychographic aspects: collectivism-individualism, analytical-impulsive thinking, conspicuousness-functionality for luxury goods. Geographically, the regional differences in China (in terms of climates, cultural customs and languages) are varied; they are the equivalent to the collective differences found throughout Europe. China can also be divided into four large regions: North, South, East and West. Cities within a given region can be further classified into tiered cities according to city’s level of economic development. Demographically, the factors classify naturally consumers into traditional groups. For the purposes of this paper, the research sample used is meaningful for study as the income levels are controlled at ten times the national average income. This ensures luxury consumption because of the sample’s disposable income level and the easy affordability of luxury goods. Age is also controlled in the range of 25 to 45 years of age in order to be sure that the sample belongs to members of Mainland China’s new generation, avoiding the inclusion of members from the ‘lost generation’ entirely. All sample participants were educated at the university level and possessed an undergraduate degree. The psychographic segmentation of Chinese luxury consumers as luxury lovers, luxury followers, luxury intellectuals and luxury laggards cross with geographic factors to show the regional distribution difference of the four groups in various parts of the Mainland Chinese market. The results can be found in Table I and Table II. Table I: Psychographic Segmentation of Chinese Luxury Consumers Table II: Chinese Luxury Consumer Segmentation Geographical Distribution in China The segmentation proves the heterogeneity of Chinese luxury consumers although conspicuousness is dominant for luxury lovers and followers, representing 31. 2% of the total market in first tier cities. Still, conspicuousness is very visible and serves as motivation especially among ‘first movers’ for purchasing new products. First movers are often portrayed by the media as opinion leaders, and are they are tactfully used to influence the market. However, intellectuals and laggards focusing on functionality and individualism are still the main dominant groups for luxury consumers in China even in first tier cities. Why are luxury’s main consumers still quiet and conservative about their attitude towards luxury goods? â€Å"After the initial introduction of international luxury brands in China, the curiosity of Mainland Chinese consumers wore off as they began to seriously confront the psychological discomfort associated with the absence of a Chinese luxury brand. † The conservative conspicuousness is coming from the cultural and psychological contradiction: 1) the admiration of ancient China’s luxury lifestyle influences the luxury pursuit today. Currently, luxury brands are widely available from many foreign countries, such as France, Italy, and Switzerland. After the initial introduction of international luxury brands in China, the curiosity of Mainland Chinese consumers wore off as they began to seriously confront the psychological discomfort associated with the absence of a Chinese luxury brand. Why was there no Chinese brand capable of carrying out the essence of luxury found in ancient Chinese culture? 2) Chinese tradition encourages people to be benign and to not have an extravagant life. Exercising frugality and discreetness are seen as the proper way for a person to behave in society. This virtue of frugality and discreetness is also the socially accepted norm by the Chinese socialist value system. Therefore, frugality and discreetness received two confirmations from two value systems (tradition and socialist) in comparison to modernity, wealth and achievement values, which were confirmed twice by socialist and western value systems. As a result, the internal psychological values within the 21st century value system of Mainland China are conflicted. This conflict is reflected in the attitudes and behaviors of its consumers, especially in regard to the luxury market, and accounts for the following: an ambivalent attitude towards luxury consumption and psychological dissonance after purchasing. An exception is gift giving or special product categories. â€Å"The conflict of having a centralized power structure versus liberty and an openness of the market creates individual wealth while limiting the expression of wealth and status. † Conservative conspicuousness can also be understood by the unique socialist system within Mainland China’s market-drive economy. The conflict of having a centralized power structure versus liberty and an openness of the market creates individual wealth while limiting the expression of wealth and status. Those consumers who are typically found in politics or a government related environment are said to be luxury intellectuals. In this setting, wealth should not be overtly expressed or shown off to others. Products that are discreetly designed, such as ties, scarves, business suits, or handbags without logos are most popular. Alternatively, if an individual outside of politics consumes luxury products, it is most likely that he or she is a luxury lover or follower. (Please see Table III) Table III: The Conservative Conspicuousness of Chinese Luxury Consumers The potential for luxury industries to thrive in the Mainland Chinese market is high. With steady economic development, more information on luxury goods readily available online and offline, the increasing relevance of e-commerce, and a greater awareness for a higher quality of life, consumerism will propel to the center of this dynamic market. As consumers get more savvy and sophisticated, the Mainland Chinese market will, in due time, be much more difficult and complicated to operate. About the author Pierre Xiao LU is Assistant Professor of Marketing at School of Management of Fudan University in Shanghai. He specializes in luxury consumer behavior study, luxury brand management and selective retailing. His theories about Chinese consumer formed the fundamental understanding for international brands towards this market and largely adopted by successful upscale brands. Before he joins Fudan University, he received his PhD in marketing from ESSEC Paris where he is visiting professor of LVMH Chair and of its Asian campus in Singapore. Lu is author of â€Å"Elite China, Luxury Consumer Behavior in China† and co-author of â€Å"Luxury China, Market Opportunities and Potentials†. He can be reached at [emailprotected] edu. cn. References †¢ Michel Chevalier and Pierre Xiao Lu, Luxury China, Market Opportunities and Potentials, Wiley and sons, 2010 †¢ Jacques Gernet, Le Monde Chinois, Paris: Armand Colin, 1999 †¢ Alexandra Peers, What’s Still Recession-Proof, The Wall Street Journal, September 24, 2009 †¢ Pierre Xiao Lu, Elite China, Luxury Consumer Behavior in China, Wiley and Sons, 2008 †¢ China car sales top U. S. by Gilles Guillaume, Reuters, January 11, 2010 †¢Ã¢â‚¬ ¢ http://www. reuters. com/article/idUSTRE60A1BQ20100111 †¢ Mercedes-Benz says 2009 China sales up 77 percent, Reuters, January 11, 2010 †¢Ã¢â‚¬ ¢ http://www. reuters. com/article/idUSTRE60B0EY20100112 †¢ Pierre Bordieux, Distinction: A Social Critique of the Judgment of Taste, London: Routledge, 1984 †¢ Pierre Xiao Lu, Elite China, Luxury Consumer Behavior in China, Wiley and Sons, 2008 †¢ Michel Chevalier and Pierre Xiao Lu, Luxury China, Market Opportunities and Potentials, Wiley and sons, 2010 †¢ Pierre Xiao Lu and Benard Pras, Profiling Mass Affluent Luxury Goods Consumers in China: a Psychographic Approach, Thunderbird International Business Review, forthcoming.

Critical Essay On Human Error In Healthcare System Nursing Essay

Critical Essay On Human Error In Healthcare System Nursing Essay The potentially devastating consequences of accidents means the NHS has a clear mandate to prioritise medical error reduction, whilst utilising energy, attention, and creativity towards delivering high-performance, high-confidence healthcare (DoH, 2000). The application of psychological theories of human action and error has an important part to play within this endeavour, not least because they exceed the merely descriptive, instead combining cognitive, affective and behavioural considerations to provide more integrated understandings of patient safety issues (Parker Lawton, 2006). Indeed, according to Zhang and colleagues (2002, p.75) medical error is primarily an issue for cognitive scienceà ¢Ã¢â€š ¬Ã‚ ¦not for medicine. Psychology has a long and distinguished tradition of discerning the nature and sources of human error (e.g., Broadbent, 1958; Rasmussen, 1990; Reason, 2000) and, in terms of patient safety, researchers are increasing recognising that appreciating such mechanisms is a vital prerequisite for devising suitable remediation (Parker Lawton, 2003, 2006). One important distinction in this regard is between the concept of slips/lapses (a sound plan, poorly executed), mistakes (an inappropriate plan, correctly implemented) and violations (a deliberate deviation from recommended practice). In contrast to the latter, which are generally intentional, slips/lapses and mistakes are primarily driven by failures in cognitive processing, and are therefore amenable to interventions based on knowledge acquisition, skills enhancement, and information provision (Lawton, 1998). It is these particular principles that form the basis of this review. Practitioner Errors Error in the health industry is ubiquitous, and the capacity for mistakes within even routine medical procedures is considerable (Bogner, 2004a). For example, a sobering compilation by Van Cott (1994) identified medication/anesthesia administration, laboratory testing, blood transfusions, diagnostic screening and the operation of medical technology as regular candidates for both incident reporting and malpractice claims. However, while healthcare providers conventionally emphasised refining technical proficiencies, appreciating the intricacy of staffs cognitive performance (and developing strategies to augment it) has a greater likelihood of enhancing safety (Hudson, 2003; Looseley et al., 2009; Zhang et al., 2004). According to Casey (1993, p.9) the individual as an independent system (i.e., unhampered by any kind of technology) is actually remarkably reliable; conversely, error likelihood is amplified by incompatibilities between the characteristics of peopleà ¢Ã¢â€š ¬Ã‚ ¦and the characteristics of the things we create and use. Applying psychological principles within healthcare systems has shown that working conditions, conventions, and procedures can be tailored to complement what we know about human behaviour, and that this wisdom can be utilised in a corrective way. Psychological research within other high-risk industries demonstrates that while mental operations often function beyond voluntary control, it is both possible and desirable to modify conditions in which staff perform (Green, 2004; Raab et al., 2006; Wilf-Miron et al., 2003). For example, McCulloch and colleagues (2009) designed an intervention derived from aviation-style Crew Resource Management coaching, implemented in the o perating theatre of a UK teaching hospital. The programme, comprised of teamwork skills, safety attitudes and performance training, was associated with significant reductions in operative technical errors and non-operative procedural errors. Similar results have been reported by Haller et al. (2008), who found that aviation-style training contributed to a significant improvement in multidisciplinary teamwork and organisational safety culture. In contrast, Rogers and colleagues (2004) advocate designing nurses work-shift cycles in concordance with current psychological knowledge about the impact of sleep disruption on acuity and performance, whereas Laschinger and Finegan (2005) suggest using empowerment principles derived from organisational psychology (e.g., workplace trust, respect, and justice) to motivate staff to lend their energy and expertise to prioritising patient safety. In more cognitive terms, Valenstein (2008) used tenets from the psychology of perception (e.g., optimized information density, ease of transfer, maximized fidelity/speed) to devise strategies for pathologists to format surgical reports in a manner that communicates most effectively and limits the chance of misinterpretation. Similarly, Shojania (2002) suggests that research inspired both by cognitive psychology and accident investigation within other industries provides the raw materials for predicting errors, recording critical incidents, and r eacting to them in a proactive, non-punitive manner. According to Reason (1994, p.ix) blaming fallible individualsà ¢Ã¢â€š ¬Ã‚ ¦is universal, natural, emotionally satisfying and legallyà ¢Ã¢â€š ¬Ã‚ ¦convenient. Unfortunately it has little or no remedial value  [1]  . One of the most basic principles of error management that transitory mental states like preoccupation, disorientation, and distraction are mostly inadvertent and hugely variable has been guided by psychological research into human performance that emphasise the necessity of systems-based approaches which identify latent organisational failures in addition to active individual errors (Bogner, 2004b). Medical systems incorporate vast, intricate arrays of disparate and semi-autonomous components, operating within variable, diffused and unpredictable circumstances. Indeed, according to Van Cott (1994, p.55) of all sociotechnical systems [healthcare delivery]à ¢Ã¢â€š ¬Ã‚ ¦is the largest, most complex, most costly and, in some respects, the most unique. Furthermore, it is grounded within a person-centred, person-driven system, with human operators its most ubiquitous and valuable element. Using the science of human thought and behaviour to enhance and refine human performance therefore appears a profitable way of pursuing healthcare quality and safety. Patient Errors Poor adherence to self-administered medical interventions is a pervasive, wide-ranging problem which compromises the efficacy of prescribed healthcare, squanders therapeutic resources and, most seriously, potentially endangers patient well-being (Park et al., 2004; Roter et al., 1998; Thomas, 2009). Research suggests that at least 50% of patients fail to receive the full benefit of therapeutic recommendations (e.g., preventative practices, medication regimens, lifestyle modification) due to inadequate observance of medical advice (Morisky et al., 2009), whereas up to 30% use drug prescriptions in a manner that poses a serious risk to health (Schmittdiel et al., 2008). Both conceptually and methodologically, medical compliance raises complex issues for patients and providers, meaning that a careful consideration of the problem is necessary before significant and meaningful enhancements in adherence (and consequent health status) can be achieved (Haynes et al., 1996). An important contribution from psychology for precluding self-care errors is a systematic understanding of the cognitive changes that may provoke them. Specifically, memory and comprehension deficits are a manifest cause of poor compliance (Park et al., 2004). This is particularly prevalent in terms of age-related cognitive decline, although even younger adults with high cognitive functioning are not exempt from the kind of intellective impairments that thwart the ability to attend to ones medical needs. This is consistent with the well-established finding that declines in cognitive ability are gradual, continuous and linear across the adult lifespan (Baltes Lindenberger, 1997). For example, medical errors in elderly individuals may be partly generated by deteriorations in processing speed, working memory and long-term recall (Davis et al., 2010; Hayes et al., 2009; Stoehr et al., 2008), which impede the ability to both encode and retrieve unfamiliar medical regimens, or to incorpor ate them into a treatment plan compatible with daily routine. In contrast, deficits in time-based prospective memory (Woods et al., 2009), working memory (Smith, 2007), and source memory (Park et al., 2004) can compromise the capacity of younger adults to adequately self-manage medical recommendations, an effect exacerbated amongst those who are inexperienced healthcare consumers (Park, 1999), or who are subject to excessive distraction, stress or fatigue (Stilley et al., 2010). Similarly, the illusion of truth effect, whereby statement repetition heightens perceived truth (Begg, 1992), is a powerful memory distortion to which adults of all ages are susceptible, and which can be dangerous in the medical realm if false information is remembered as true (for example, a conscientious clinician who repeatedly extols the futility of herbal remedies for diabetes may risk her patient paradoxically recalling herbal remedies as advantageous, due to failures in context-dependent memory: Park et al., 2004). In response to this, psychological research has informed a range of interventions to reduce medical self-management errors. For example, providing older adults with novel information in written form promotes assimilation through decreasing burdens on working memory (Tsai, 2006), whereas comprehension and decision-making can be enhanced through environmental supports like audiovisual materials, telephone instruction, and follow-up sessions with a healthcare provider (Myers Midence, 1998). Cognitive resources may also be supplemented with contextual supports, which help consolidate memory for health communications at the time of encoding and retrieval for patients of all ages. For example, simplified treatment regimens, or those that are conveniently tailored to daily habits (Smith, 2007), medication organizers and reminder pill packaging/prescription refills (Petersen et al., 2007), supportive home visits (Kripalani et al., 2007), behavioural contracting and modelling (Christensen J ohnson, 2002), text-message prompts (Matsui, 2009), and electronic beepers (Kalichman, 2005), have all been shown to consistently enhance treatment adherence, with subsequent improvements in treatment outcomes. A considerable benefit of all these strategies is that they employ resources that are readily accessible within clinical settings. Conclusions According to Rasmussen (1994, p.392) patient safety is a frontier for change. An important aspect of this process is effective transfer of research themes into clinical practice. While psychological approaches have facilitated enhanced performance and learning at both organisational and individual levels, ensuring such improvements remain sustained and intentional is a complex task. Successful diffusion of evidence-based interventions to real-world applications requires prudent planning, implementation, and evaluation in order that healthcare quality can be constantly revised and refined. For example, inadequate understandings of the theoretical processes implicated in behaviour change means evidence-based guidelines are often poorly implemented within medical settings (Michie et al., 2005), while the intense rapidity and intricacy of change within healthcare means conflict can exist between academics seeking to develop and refine theories, and the more immediate, practical need of p ractitioners seeking information on which to develop interventions. In this respect, a promising area for development is increased multidisciplinary working, not only in terms of partnerships between practitioners and psychologists, but in the active involvement and recruitment of patients themselves (DoH, 2005). Collaboration can be seen as the coming together of diverse interests and people to achieve a common purpose via interactionsà ¢Ã¢â€š ¬Ã‚ ¦and coordination of activities(Jassawalla Sashittal, 1998, p.239), with such alliances potentially facilitating the merging of science and practice through enhanced information-sharing, formulating accessible and meaningful research questions, developing shared visions of patient safety, and designing/disseminating interventions using appropriate materials and methods for practitioner/patient needs. As Carr and Kemmis (1996, p.165) observe, within this aspiration is: Improvement of a practice of some kindà ¢Ã¢â€š ¬Ã‚ ¦improvement of the understanding of a practiceà ¢Ã¢â€š ¬Ã‚ ¦andà ¢Ã¢â€š ¬Ã‚ ¦the improvement of the situation in which the practice takes placeà ¢Ã¢â€š ¬Ã‚ ¦Those involved in the practice being considered are to be involved inà ¢Ã¢â€š ¬Ã‚ ¦all its aspects of planning, acting, observing and reflecting for optimum results. 1782=1727

The Stroke :: essays research papers

The Stroke   Ã‚  Ã‚  Ã‚  Ã‚  Every second, of every day, something happens to someone in the world. Sometimes it is for the best, and sometimes it is not. I truly believed that the bad only happened to those who deserved it. The human population lives in their safe little world believing that nothing bad will happen to them. Or at least this is what I believed. Unfortunately, as the saying goes â€Å"shit happens.†   Ã‚  Ã‚  Ã‚  Ã‚  On July 31st, of 2004, Judy Kolstad was walking back to the bed from the bathroom. Without warning she fell over, and her head proceeded to land on the floor. During the week prior to this she had complained of flu like symptoms, headaches, and problems with her menstrual cycle. She was taking many medications for these symptoms, and was beginning to feel better. She had been drinking wine the night of the accident, and wasn’t able to fall asleep. After falling to the floor, her husband, my step-father, came to her aid. and called Buffalo Hospital. She began to experience trouble breathing, and was none responsive to us. Because of the fact that she had been drinking we assumed her fall was caused by a mixture of alcohol and prescription drugs. She was rushed to the hospital where she underwent many tests in attempt to locate the source of the problem. Three hours later they reached the bottom of the list, and came to the conclusion that it may have been a stroke. By this time my mother was in a coma. She was transferred to Mercy Unity Hospital in Fridley, Minnesota. It was there that she underwent neurological testing to try and discover the root of the problem. On August 1st, my stepfather came home from the hospital, where he was discussing my mother’s condition with the neurological surgeon. From the moment he walked into the house, my sisters and I knew something was wrong. He began telling us in a somber voice tha t our mother had had a stroke. From that moment in time, life has changed dramatically.   Ã‚  Ã‚  Ã‚  Ã‚  Judy was a workaholic, and full of life. She was a strong headed German woman, and I held great respect towards her from the moment I was born. My mother lived for the day, and took pride in all the little aspects of life. She maintained a home, a family, a husband, and a career. Judy had worked as a field rep for a large sales company in the machining industry.

The War between Fox News Channel and Obama

The war between Fox News Channel and Obama began when Obama’s administration fired back against Fox, saying that Fox is ‘biased’ and not a ‘real news station’. Rahm Emanuel, the chief staff of president Obama said, â€Å"It is not a news organization so much as it has a perspective†. This dispute sparked controversial arguments from the public regarding the president’s decision to attack Fox channel. This also brings our attention to the news reporting channels like Fox and MSNBC. Are they really reliable? Are they ‘reporting’ the news, or simply giving their biased opinions? First of all, I do not think it is a good move for Obama and the White House to attack Fox news. For a president to attack a cable network is a very odd move to make because they are at a different status and levels in our society. Even though Obama’s claims might be true, I still feel that it is a bit arrogant to attack a person or organization that does not hold as much power as you. Furthermore, Obama is actually helping Fox’s ratings go up. Fox is receiving free publicity because the famous saying, ‘any publicity is good publicity’ is true. The public quarrel between Fox and the president brings up another concern and issue in journalism: the accuracy and quality of news reporting. Since I only moved to Boston a few months ago, I am not very familiar with the US news channels. I decided to compare Fox and MSNBC to see which network is less opinionated and biased. After a bit of research, I discovered that Fox is more conservative, and MSNBC is more liberal, however, both networks offer news and commentary. Their news stories are all very opinionated and their opinions are often influenced by their beliefs and values. This type of reporting is not ‘true’ reporting. Hopefully, people watch the Fox to be entertained, rather to be informed. True journalism should report both sides of the story, allowing readers themselves to feel what is right and what is wrong. Journalism should be a report of unbiased facts. Fox, MSNBC, and many other news networks will continue to be biased and opinionated in their news reports. What we can do as viewers, in attempt to avoid media bias, is to branch out and listen to a variety of news outlets, to learn to be well rounded in where we get our news.

ADHD and Autism

ADD and Autism I chose this topic of ADD and autism because I had heard of these two disorders many times before and had always wondered what they were. The subject of why children act differently than others had always interested me since I was little. I have experienced and interacted with a young boy that had autism before and I found that the way he interacted with me and others around him was fascinating. Before researching, I knew that ADD and autism weren't sicknesses like the flu or a cold. Some are born with it, you can't catch or spread it.I knew it had something to do the brains and its genes. I knew that if you had ADD or autism, it would affect the way you learn and behave. Going into this topic, I knew I was most interested in knowing how children act when they are diagnosed with these disorders. How they act compared to children without ADD or autism. I also wanted to know what it was like when they become adults. Does the disorder â€Å"go away'? Or are there ways to cure or calm the symptoms down? I also wanted to research this topic because I wanted to know the difference between the two.I was always confused between ADD and autism and if someone asked me what the difference was, I don't think I loud be able to give a good answer. My thesis going into this research paper is that ADD and autism seem very similar, almost the same, but as I go deeper into the topic, you will see that they are quite different. When we think of ADD and autism, we Just think of it as problems or disorders that make children not â€Å"normal†. My argument is that though these two disorders bring difficulties, they are very different.Different in the way they are caused, how they are diagnosed, what symptoms each ones possesses, and how each one is handled. How they are handled by parents, teachers and doctors. Before researching, I wrote some questions to help me stay focused on what I wanted find out. Some questions that were most helpful dealt with the symp toms in a child with autism or ADD, how parents should deal with their children, how you can detect children with autism/ADD and the difference between the two. These were helpful because there was the most information about those questions.It gave me the opportunity to write more about my topic. Some of my questions weren't as helpful as others. There was only little information I could find about that particular subject so I couldn't write about it as much as the others. When I began to research about ADD and autism I chose three sources for each one. Each one was different. I chose one that talked about what ADD/autism was and how it is caused. Another one explained what the symptoms are when children have these disorders. I also used a source with a real life story about parents and their child who had ADD.This helped me so I could see from a real life perspective, what it was like to live with someone who had ADD. There wasn't a specific order in which I wanted to research, lik e ADD or autism first, so randomly, I started with ADD. I started with the basics. What it was and how it was caused. Then I moved onto the symptoms of a child with ADD and how to can detect and treat disorder. Then I did the same for autism. After I researched about what each one was, I found an article comparing the two. That was very helpful because that was what my research was about: comparing ADD and autism.For this project, I had some struggles getting all my thoughts collected and organized. At times I felt lost and unprepared. I tried to read all my sources as thoroughly as I could in order but I felt like time was rushing against me so I stopped at parts and went and read other resources and went back to the previous one, so it got kind of disorganized. I still was able to label and take notes on each source well and correctly so that was a plus. The research paper outline was a big help for me because it Just made everything much more organized and clear so I knew how I w as going to write and present my paper.What ADD? We all know that ADD is something that kids have sometimes which causes them to act differently but not all people know what it is exactly. Attention deficit hyperactivity disorder, also known as ADD is a common condition affecting children, teenagers ND even sometimes adults (WebMD). About four million children suffer from ADD. This condition comes with learning disorders causing the children to have a hard time during school (Quietist: Children). Over the years, experts have questioned whether kids outgrow ADD.That made them come to the conclusion that the disorder may be more common in adults than thought otherwise (WebMD). Studies show that children with the disorder generally have problems concentrating or paying attention. They get easily bored, frustrated with the tasks at hand or have difficulty following directions. I feel bad for children with the disorder because it wasn't their fault they act like that. People like teacher s and parents get frustrated and annoyed at these children because they can't sit still or listen the first time.They know that the children are diagnosed with the disorder but they don't fully understand. Another problem that children mainly tend to have with ADD is that they move constantly and are impulsive. They don't have the control to stop and think before they act. This interferes with the child's ability to function at school and home. Even though kids that don't have ADD sometimes have learning and behavioral disabilities, these symptoms are more prominent in a child with the disorder. Adults with ADD don't have the exact same symptoms as a child with the disorder. They may have difficulty with time management, organizational skills, goal setting, and employment. † The problems they face aren't all dealing with work and profession. Adults might also face problems with personal subjects like relationships, self-esteem, and addictions. The symptoms of children with ADD are normally categorized into three groups: inattention, hyperactivity, and impulsiveness. Inattention has to deal with when the child gets easily distracted or has difficulty following directions. When someone is talking they don't seem to be listening.Hyperactivity symptoms are like when he or she can't sit still. They squirm or fidget constantly and talk excessively. Lastly, impulsively says it in its name. The children don't have control basically. It's hard for them to wait their turn and constantly interrupt others (WebMD). I can understand how dealing with children with ADD can be difficult and frustrating but I think if more people were aware of what the hillier are going through, they could be more understanding. How ADD is caused There is no specific scientific explanation for how ADD is caused.

Critique on Genetically Modifying Humans Essay

Richard Hayes has written about a topic that most of us have rarely heard about, but have probably seen in a movie once before. In the 1950’s, after Watson and Crick had discovered DNA structures, it was predicted that one day we would be able to genetically enhance our children. Since this prediction, scientists have been discovering specific genes that can alter such areas as: reduction of the risk of depression, potentially doubling life span, growing taller and so forth. Richard goes on to mention that the possibilities of genetic modifications are great, since there are 30,000 genes in the human genome. Mr Hayes sites these claims of genome bioengineering from science magazine articles, University scientific studies, and biotech pharmaceutical company reports. On the same breath, as he talks about all the miracles that can be accomplished by these high tech advancements, he describes the dark side of leveraging these breakthroughs. Richard worries about this technology only being used to prevent medical conditions and not for a hugely profitable cosmetic and enhancement consumer product. Once the first genetically modified child is born, it could lead to a chain of events that could never be undone or controlled. This new wave of bioengineered humans would no longer be playing by the rules of natural selection we all know. These new super humans could regard the non-genetically modified humans as inferior and see themselves as the masters. This potentially can lead the world into dark ages, where they would be the masters and everyone else, their slaves. Hayes certainly does make some bold claims, but most of which are backed by reputable scientific data. He references University of California studies, where it has been proven that genes are related to life span. When it comes to the potential for genome engineering, each of Hayes logical arguments is supported by a credible source. When it comes to genetically modifying â€Å"things†, we hear about it all the time. Now-a-days, we hear about the miracles of stem cell research, cloning your dog and genetically modified foods. What Hayes is speaking of sounds completely plausible. The next step after successfully bioengineering your food, would be to bioengineer your family pet, then your children. I would want a dog that doesn’t chew up my slippers, dig holes in my garden; or a child that was immune to disease and had a perfect memory. Wouldn’t you? This technology would have to be made available to every person on the planet. If it were not available to all, it probably would be misused, in a multitude of ways. I do think this is something we must do. We must keep progressing as a species, even if it means engineering ourselves. We could engineer our kids to be extremely intelligent, live twice as long and be immune to disease. How else are we going to explore the cosmos to discover a new planet to settle on? This article started off as an intriguing read and ended up in a dark twisted world, more like something you would see in a sci-fi movie. It is hard to say how things would exactly play out, if we allowed gene modification. Richard makes all sorts of assumptions about how the world would turn out if it is allowed. He talks about how it would be impossible to allow everyone access to this technology. A few years ago a team of academics gathered to try and figure out a way to make this possible. They determined that it would not be feasible to bring the new eugenic technologies to everyone. How do they know this to be? Once this technology is perfected and ready for mass production, it could be as cheap as an entry level cell phone these days.

Explain the principles of regulation for professional practice Essay

Explain the principles of regulation for professional practice. (Compile a report that compares and contrast the principles of r - Essay Example This is done for the purpose of establishing whether the professions allow their workers to advance their careers. The clinical framework governing these fields has been examined to evaluate their practices and the impacts of their activities to the profession and society. The report also describes the codes of conduct followed in these fields along with the ethical issues affecting them. The professional boundaries between these two fields has been given for the purpose of distinguishing their scope of operation. Professional Education and Registration From the year 2004, the minimum professional qualification for a person who wanted to join social work in Scotland was a social work honors degree or an award in postgraduate education. Professional workers in the social services sector are registered by the Scottish Social Service Council (SSSC). This council was established under the act on regulation of care in the year 2001 in Scotland (Park, Murray and Delaney, 2006). Other peopl e who are interested with being registered as expert social workers by the council must have certificates that are recognizable by their relevant authorities (Scott, 2005). In the nursing field, the minimum qualifications a person must have before he or she can become a fully registered nurse in Scotland come in several stages. He or she must first undergo a compulsory three year training program. They take a specialization course that lasts for two years out of the three years according to their various fields. On completion of their course, they are registered with the council on Nursing and midwifery that serves under the National Health Service (NHS). The order of 2001 on midwifery and nursing practices hands power to the National Council on Midwifery. Principles of the Profession Social work is guided by the principles stating that social workers must keep and promote the safety, preferences, confidentiality along with the prospective people using these services. They should do this while maintaining a check between the use of the social services and their conservation. They are required to treat all the people as equal while valuing their uniqueness and diversities (Linsley, Kane and Owen, 2006). They should additionally maintain the trust of the public along with their confidence in the communal services. These principles are prescribed in their practice code that was generated by the Council of Social Services in Scotland. The principles guiding the nursing field in Scotland on the other hand, are their commitment to providing superior quality care that is centered on their patients and clients. They should show commitment towards the creation of new responsibilities supporting the connections between health and community care. The nurses are required to continuously apply their knowledge and skills to their practice while committing themselves to working with other experts or agencies (Currie, 2005). Lastly, the nurses are required to show commitment towards promoting the quality of their patient’s experiences and safety. The nursing field is charged with the responsibility of developing education programs that aim at modernizing the careers of nurses. Continuous Professional Development The body dealing with the standardization of education in social work is responsible for setting the skills, information and understanding of their

The global warming Essay Example | Topics and Well Written Essays - 250 words

The global warming - Essay Example ds, carbon monoxide, heavy metals, ozone, radon, and industrial smog (sulfurous and nitrous compounds mixed with water vapor and soot) (Global, 2003). Many of these pollutants are released into the atmosphere from areas of heavy industry and high traffic areas. Air pollution existed long before this, though, in the form of volcanic activity, fires, and dust-storms. This natural sort of pollution was generally able to be removed or assimilated by the functions of the biosphere. During these times, the earth was in a system that basically had minimal impact from humans. New chemicals and excess pollution since the industrial revolution, however, have taxed the threshold level of the biosphere. Acid deposition, global warming, and stratospheric ozone depletion represent unsustainable impacts on the environment. Many atmospheric scientists agree that air pollution from human sources has significantly altered the entire biosphere. Working globally in concerned international communities is seen to be key to solving the problem and reducing greenhouse gas emissions. But steps must be taken to reduce the threat of global climate change at the individual, local, state, and national, as well as the international, level. Steps could be as complicated as urban design and waste management research, or as simple as planting a tree. Many cities have voluntarily taken the initiative to improve the environment by implementing greenhouse gas reduction strategies. These strategies can help communities save money as they lower the risks to human health caused by glo bal warming. As too carbon dioxide enters the atmosphere from traditional energy sources, and as the media pays a lot of attention, more and more people have been exploring energy alternatives in the form of wind and solar energy, as well as exploring more environmentally friendly options in their choice of building materials. Global warming has been a concern of science for more than a century, perhaps

Holistic Account of Care for a Patient or Client with Complex Needs Essay

Holistic Account of Care for a Patient or Client with Complex Needs - Essay Example this essay, the nurse is going to offer care to a person who has complex needs, the person has a long term COPD and an acute condition of sacral pressure ulcer. The nurse will come up with a care plan to offer to the person in question, while taking note and being sensitive on the above mentioned code of ethics on the patient. Nursing is profession that offers care to patient after the doctor has done his part of the main treatment (Gulanick, 1997). To start with let me define what COPD is. In full the name means – chronic obstructive pulmonary disease. This is a generic name adapted for various lung conditions pertaining to lung diseases such as emphysema and chronic bronchitis or obstructive. People who have this condition find it challenging to experience normal breathing. The difficulty in breathing arises from the narrowing of airways creating a situation known as obstruction of airflow (Hanania, 2011). The main cause of COPD originates from smoking; its manifestation rises with the period of smoking. The relationship between smoking and lungs is that, the smoke causes irritations and inflammation of the lungs which leads to scarring. As the years go by, the inflammation of the lungs persists and this makes permanent changes to the organs. The walls of the lungs normally thicken making the walls to produce a lot of mucus. The air sacs within the lungs get damaged and soon enough, due to emphysema the lungs elasticity gets lost (Lynes, 2007). Apart from the air sacs getting damaged, the airways get narrowed down and scarred, which automatically leads to breathlessness symptoms, phlegm or cough. Such symptoms qualify to COPD. Others causes of COPD include, genetic disorders, dust and fumes though in rare proportions. This disease normally affects people with a bit of advanced age, the majority of diagnosis occurs in people who are in their fifties, though it is normally manifested at the age of 35. According to gender statistics, in the UK the disease

Characteristics of a small business Essay Example | Topics and Well Written Essays - 500 words

Characteristics of a small business - Essay Example The first thing that is necessary for a small business is with respect to its ownership. A small business should be a sole proprietorship rather than a subsidiary or a branch. Within USA, the number of employees within a small business should range 500 to 1500 within a manufacturing firm; contrastingly within Europe, this range is limited to 50 employees to consider a business as small. Considering the revenue characteristic, the amount of revenue being generated annually should range from $5 million to $21 million (considering the business is within US and persists to retailing). If the nature of the business relates to a service industry, the annual receipts should range between $2.5 million to $21.5 million. General and Heavy construction businesses should generate annual revenue between $13.5 million to $17 million in order to be attributed as a small business. With respect to the industry and the businesses’ dominance, a business should not be operating within such an ind ustry where it is the only buyer or the lone seller. This would lead to the business being classified as a monopoly and hence the business may not be considered as a small business. Besides that, the legal environment within a country usually restrains a company from operating as a monopoly. This is a certain legal restriction imposed by the government of a country to serve the greater good of the public in order to ensure that businesses do not charge a high price. There is a strong belief within the US that small businesses help in generating the highest level of jobs. As small businesses are usually sole-proprietorship, its work life balance helps in reducing racial differences and it also helps in empowering the women of the country via increased self-employment. Small businesses help in stimulating the country economy. This stimulation is made possible by the creation of employment, hence eradicating

Relationship between Women and Early Cinema Essay

Relationship between Women and Early Cinema - Essay Example It was said that films embody a complex historical, cultural, and aesthetic relationship which the effect of each result in the other's development (Knopt 2005, p. 37). The cinema is hence not just a social tool that provides entertainment, but also one in which the cultural and social aspects of society are reflected. It promotes intents and clamors for what must be geared for by people in general. It may be inferred that the cinema has a model of attraction in which the audience is significantly drawn into. This attraction provides a relationship between the viewer and the film, in which a relationship between the cinema and its connection to the era's entertainments and expositions of technologies are highlighted (Strauven 1999, p. 121). What this concept implies is that there was indeed a cinema which offered viewers a specific pleasure, a pleasure characterized by different degrees - from the plot itself to the dresses and clothing of the cast. A cinema of attractions, like the early cinema, addresses the viewers directly and become the privileged recipients of the pleasures. By its very nature, narrative cinema relegates the viewer to the safe position of observer-voyeur (Strauven 1999, p. 121), in which the viewers are given the privilege to peek closely at the physical characteristics of characters, their motives, behavior, facial expressions, and even the manner of dres sing. The film spectacle is thus an act of showing which presents sudden bursts of presentations created for pleasure of immediate vision-apparition (Strauven 1999, p. 122). This conception is grounded on the fact that the camera is able to see and conceive things and the world differently. It was posited that the machinery of cinema involves powers and qualities that allow it to become an attraction machine, in which attraction itself is a corroborative idea that is enduringly present in its heart. Historians agree that during the first few decades of the cinema, a spectacular, direct, and exhibitionist model was created making it a vision machine that offer marvelous visions. It is clear that women and fashion were two dominant elements in early cinema, existing hand in hand with each other as they inflict new values among the viewers. There was no lead actress that dressed poorly unless her role asked for it, which eventually transforms her to a beautiful girl in high fashion. The women depicted were young ones, attributing to the important connection between youth and eroticism and the corresponding cut of clothing necessary to reveal this eroticism. Looking good is essential in this pursuit in which it is necessary to cast beautiful women with beautiful bodies characterised with slim waists and large breasts which early cinema was accounted for. As we have posited that the cinema in general provides observation and voyeurism, a beautiful face and body are hence important ingredients of these aspects, in which fashion and good dressing are likewise contributory factors. The cinema affects the viewed in a sense that it tends to promote all these aforemen tioned which the viewers easily adopt and create as a form of fashion style. Certain approaches to courtship, dating and sex are also promoted by the cinema as a form of mass media affecting the habits and values of people in its usage of beautiful erotic bodies and equally good dressing of women characters. Eroticism is the