Impact of Modern Technology On Marketing-Free-Samples for Students

Question: Prepare a report to submit to the Management focusing on The impact of technology on Marketing Research in todays Business Environment. Answer: Introduction Marketing research defines as a procedure of gathering data from customers and organisations. This data allows companies to establish future strategies and determine new business opportunities. With the modernisation of technology, the method of marketing research has changed significantly. There are new sources and devices that a company can use to enhance the quality of their marketing research. This report will analyse the impact of modern technology on the procedure of marketing research. Further, this report will discuss the benefits and drawbacks of implementing modern technology for marketing research, through the perspective of ResMarket Pty. Impact on Procedure of Marketing Research Marketing research is conducted by organisations to analyse the requirements, risks, demand, cost, opportunities, and competition, in the market. The effectiveness and quality of marketing research are based on different aspects such as sources of data collection, the reliability of data, quality of evaluation and product development. According to the research of Hair and Lukas (2014), the latest technological advancements have changed different factors of market research. ResMarket can benefit by implementing modern technology in their operations. Social Networks Marilia (2012) provides that the social networks have impacted the marketing research process tremendously. The users of social media share a large amount of data which enhance the quality of research procedure. New websites like Facebook, Instagram, YouTube, and Twitter contribute huge volume of customers data which aid companies in marketing research. Organisation analyse the demand of their customers before launching new products, directly from social sites. ResMarket Pty can collect consumer data through social media sites, which is a quicker, inexpensive and easier method. It provides company access to a large data base of clients information; the organisation can conduct surveys or get feedback of customers directly through social media. The disadvantages of using data from social media for marketing research include reliability, quality and negativity problems. Information Gathering The traditional method for information gathering includes personal interviews, questionaries and focus groups, which are expensive and slow procedures. The organisation can use the internet to collect data from millions of customers and focus their research on a particular category of customers. ResMarket can use internet services such as online reviews, posts and mobile programs, to get instant feedback from customers and collect their data (Jansen 2013). Evaluation Process Technology has increased the speed and reliability of data evaluation procedure used by organisations. With the introduction of new softwares, such as SAS, RapidMiner, and ROOT, the procedure of data analyse has become sophisticated and simpler. ResMarket can benefit from using these soft wares since they increase the efficiency and speed of data analysis process (Fridman 2016). Different Positions The improvement of in technology required new positions to manage the process. Organisations are required to hire new peoples with certain skills to manage the procedure of research. New employees, such analytical CPO, are required to adopt the technical policies in the research process. ResMarket will be required to hire new employees to adopt the technical approach, since teaching older employees regarding newer technology is frustrating and expensive task. The company will be requiring dismissing some of their old employees which will not be essential to the operations of the company (Schmidt 2016). Sources In modern times, technology has allowed companies to collect data from the different source. This creates a problem for the company since the reliability of such data is not confirmed. The company is required to prepare new strategies to ascertain the reliability and quality of data collected from different sources (Hendrickson 2016). ResMarket should use a different mechanism to evaluate the most reliable source for their data collection process. Modern technologies can assists firms in evaluating the best possible source for data collection by evaluating different aspects, such as quality, quantity, and speed of data collection. Product Improvement Babin (2015) provided that modern technologies assists corporations are collecting instant feedback from their customers. This allows companies to evaluate the demand and requirement of their audience. This information is useful in product development procedure. Technology helps companies in developing their products according to market requirements. People provide their opinion and quarries on the website of companies, which assist in the process of product development. ResMarket can use modern technology to collect such data and provide them to their clients. Benefits of Modern Technology in Research The impact of technology is huge over the marketing research process and companies can benefit from this advancement. Modern technologies allow organisations to gain a competitive advantage over their competitors and improve the procedure of marketing research. ResMarket Pty will get following benefits by using modern technology (Mcmurray 2016): The cost of updating to modern technology is high but in long-term companies can reduce their operating costs using modern technologies. Modern technologies allow companies to collect a large amount of data at a significantly lower price. The use of social media sites is free for everyone and many other online services are free as well. The reach of marking research widen considerably by the use of technology. ResMarket can collect data from numerous customers globally, and target their research on a specific category of customers based on age, race or gender. ResMarket can enhance the speed of data collection and data analysis by adopting modern technology. New software applications are easy and reliable to use. Technology enhances the quality of engagement with an audience for the research. People can directly post their opinions and problem on companys website, which allow them to evaluate their requirements Conclusion From the above report, it is concluded that ResMarket should adopt the latest marketing research technologies in their operations. The benefits of modern technology will enhance the quality of their work and gained them a competitive advantage over other organisations. There are certain drawbacks of modern technology, such as reliability and quality of data, therefore, ResMarket required to formulate a proper strategy for technological implementations. The cost of modern technology is worth it since it will benefit ResMarket in long run. References Babin, B.J. and Zikmund, W.G., 2015.Essentials of marketing research. Nelson Education. Fridman, A., 2016. How Market Research Is Changing (for the Better) in 2016. Inc. Retrieved from https://www.inc.com/adam-fridman/how-market-research-is-changing-in-2016.html Hair Jr, J.F. and Lukas, B., 2014.Marketing research(Vol. 2). McGraw-Hill Education Australia. Hendrickson, K., 2016. Six Market Research Trends For 2016. Green Book Blog. Retrieved from https://www.greenbookblog.org/2015/12/17/six-market-research-trends-for-2016/ Jansen, M., 2013. Five Ways Marketing Research Benefits Small Businesses. Groupon. Retrieved from https://www.groupon.com/merchant/blog/five-ways-marketing-research-benefits-small-businesses Marilia, H., 2012. 10 benefits of market research. Happy Creative. Retrieved from https://happy-creative.co.uk/10-benefits-of-market-research/ Mcmurray, B., 2016. How New Technology Is Changing Market Research. Bandt. Retrieved from https://www.bandt.com.au/marketing/new-technology-changing-market-research Schmidt, S., 2016. How Technology Is Changing Market Research. Market Research. Retrieved from https://blog.marketresearch.com/how-technology-is-changing-market-research

Answers of Case Studies free essay sample

Honesty Testing at Carter Cleaning Company Jennifer Carter, president of the Carter Cleaning Centers, and her father have what the latter describes as an easy but hard job when it comes to screening job applicants. It is easy because for two important jobs – the people who actually do the pressing and those who do the cleaning-spotting – the applicants are easily screened with about 20 minutes of on-the-job testing. As with typists, as Jennifer points out, â€Å"Applicants either know how to press clothes fast enough or how to use cleaning chemicals and machines, or they don’t and we find out very quickly by just trying them out on the job. † On the other hand, applicant screening for the stores can also be frustratingly hard because of the nature of some of the other qualities that Jennifer would like to screen for. Two of the most critical problems facing her company are employee turnover and employee honesty. We will write a custom essay sample on Answers of Case Studies or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Jennifer and her father sorely need to implement practices that will reduce the rate of employee turnover. If there is a way to do this through employee testing and screening techniques, Jennifer would like to know about it because of the management time and money that are now being wasted by the never-ending need to recruit and hire new employees. Of even greater concern to Jennifer and her father is the need to institute new practices to screen out those employees who may be predisposed to steal from the company. Employee theft is an enormous problem for the Carter Cleaning Centers, and one that is not just limited to employees who handle the cash. For example, the cleaner-spotter and/or the presser often open the store themselves, without a manager present, to get the day’s work started, and it is not unusual to have one or more of these people steel supplies or â€Å"run a route. † Running a route means that an employee canvasses his or her neighborhood to pick up people’s clothes for cleaning and then secretly cleans and presses them in the Carter store, using the company’s supplies, gas, and power. It would also not be unusual for an unsupervised person (or his or her supervisor for that matter) to accept a one-hour rush order for cleaning or laundering, quickly clean and press the item, and return it to the customer for payment without making out a proper ticket for the item posting the sale. The money, of course, goes into the worker’s pocket instead of into the cash register. The more serious problem concerns the store manager and the counter workers who actually have to handle the cash. According to Jack Carter, â€Å"You would not believe the creativity employees use to get around the management controls we set up to cut down on employee theft. † As one extreme example of this felonious creativity, Jack tells the following story: â€Å"To cut down on the amount of money my employees were stealing, I had a small sign painted and placed in the front of all our cash registers. It was my intention with this sign to force all our cash-handling employees to place their receipts into the cash register where they would be recorded for my accountants. After all, if the cash that comes in is recorded in the cash register, then we should have a much better handle on stealing in our stores, right? Well, one of our managers found a diabolical way around this. I came into the store one night and noticed that the cash register this particular manager was using just didn’t look right, although the sign was dutifully placed in front of it. It turned out that every afternoon at about 5:00 p. m. when the other employees left, this character would pull his own cash register out of a box that he hid underneath our supplies. Customers coming in would notice the sign and of course the fact that he was meticulous in ringing up every sale. But unknown to them and us, for about five months the sales that came in for about an hour every day went into his cash register, not mine. It took us that long to figure out where our cash for that store was going. Here is what Jennifer would like you to answer for her: 1. What would be the advantages and disadvantages to Jennifer’s company of routinely administering honesty tests to all employees? 2. Specifically, what other screening techniques could the company use to screen out theft-prone employees, and how exactly could these be used? 3. How should her company terminate employees caught stealing, and what kind of procedure should be set up for handling reference calls about these employees when they go to other companies looking for jobs?

Homeless in Ohio

Homeless individuals lack access to protection, sense of belonging and are affected by diseases and seclusion. They are compelled to stay in crisis shelters or live with acquaintances and family due to a lack of options. In life, there are three basic needs of life which are food, clothing and shelter.Advertising We will write a custom essay sample on Homeless in Ohio specifically for you for only $16.05 $11/page Learn More One without the other may be considered as a miserable life. Being homeless simply means being unable to acquire and maintain regular, safe, and adequate housing, or lack â€Å"fixed, regular, and adequate night time residence† (LHA Support Services, 2012). If a person lacks residence, then the person is homeless. In most cases, being homeless comes along with lack of food and proper clothing. In Ohio State, the situation of homelessness may be considered to be worse. It is characterised by the American natives, blacks, whites, and other American. In fact, â€Å"10,576 homeless Ohioans were in shelters or transitional housing in 2010†³ (Facts on Poverty Homelessness, 2012). This is a very huge number which translates to many homesteads. The causes of homelessness may vary from time to time and from person to person. Major ones can be classified into economic, social and political. In Ohio, however, many individuals experience homelessness through mental health cases, drugs and unemployment. Ploeg et al. (1997) indicated that the effects of poverty and a tight housing market were more important than individual psychosocial problems as causes of homelessness among families. The causes of homelessness in the current Ohio include the rising costs of housing, poverty and the lack of affordable housing. For instance, current levels of housing costs, coupled with low wage jobs can result in the working poor being forced out of their homes, divorce, domestic violence and lack of family support, broken rela tionships, chronic health problems or physical disabilities and sudden job loss due to injury or illness. Others include mental illness, engaging in drugs, alcohol, gambling addictions and natural disaster (Facts on Poverty Homelessness, 2012). There are various effects of homelessness to the community and to the homeless. These effects have impacted negatively on the homeless individuals depending on the underlying causes. They include:Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Psychosocial health. Homelessness leads to mental imbalance, thus, there are so many madmen in the streets. Facts on Poverty Homelessness (2012) indicate that 20-25% of the US homeless populations suffer from some form of mental illness, compared to 6% of the general population. Other health effects of homelessness are cold injury, cardio respiratory diseases, tuberculosis, skin disease, nutritional deficiencie s, sleep deprivation, mental illness, physical and sexual assault, drug dependency and HIV/AIDS. The person’s life is also affected (perhaps the accelerators of mental disorder) in a number of ways some of which are loss of self esteem, becoming institutionalized, Increase in substance misuse, loss of ability and will to care for oneself, Increased danger of abuse and violence, Increased chance of entering the criminal justice system, and development of behavioral problems (Oracle Think Quest, 2012). In conclusion, it is of prime importance for the government to perform proper planning and education. If the population is educated and provided with various avenues of earning a living, then the issues of homelessness may be drastically reduced. A society that provides food, shelter and clothing to its citizens is a healthy society. References Facts on Poverty Homelessness. (2012). Sheltered Accommodation. Web. LHA Support Services. (2012). Homelessness and Young People. Web. Oracle Think Quest. (2012). Learning Disabilities. Web. Ploeg et al. (1997). â€Å"Homeless Youth.† London: Sage publishers. This essay on Homeless in Ohio was written and submitted by user Riley England to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Brian Nichols †Atlanta Courthouse Killer

Brian Nichols – Atlanta Courthouse Killer On March 11, 2005, Nichols was on trial for rape at the Fulton County Courthouse in Atlanta when he overpowered a female deputy, took her gun, and went into the courtroom where he trial was being held and shot the judge and a court reporter. Nichols is also charged with killing a sheriffs deputy who tried to stop his escape from the courthouse and shooting a federal agent at his home a few miles from the courthouse.Nichols escape set off one of the largest manhunts in Georgia history, which ended after he took Ashley Smith hostage in her apartment and she convinced him to let her leave and then called 9-1-1. Case Developments Brian Nichols Avoids Death Penalty Dec. 12, 2008 Brian Nichols, the convicted Atlanta Courthouse killer, avoided the death penalty when a jury deciding his fate deadlocked after four days of deliberation. The jury was split 9-3 in favor of giving Nichols the death penalty rather than life in prison. Atlanta Courthouse Killer Found GuiltyNov. 7, 2008After deliberating for 12 hours, a jury found the Atlanta Courthouse killer guilty of murder and dozens of other charges in connection with his deadly escape from the Fulton County Courthouse on March 11, 2005. Brian Nichols was found guilty of all 54 charges after pleading not guilty by reason of insanity. Previous Developments Ashley Smith Testifies Against Brian NicholsOct. 6, 2008 The woman who talked accused Atlanta Courthouse killer Brian Nichols into surrendering to police testified at his trial that she appealed to his religious beliefs while she was held captive by him in her apartment. Atlanta Courthouse Shooting Trial UnderwaySept. 22, 2008After years of delays and nine weeks to select a jury of eight women and four men, the trial of accused Atlanta Courthouse shooter Brian Nichols got underway under high security Monday. Nichols has pleaded not guilty by reason of insanity for killing a judge, court reporter and sheriffs deputy at the Fulton County Courthouse and a federal agent later that day. Atlanta Courthouse Shooting Trial Finally BeginsJuly 10, 2008Jury selection has finally begun in the Atlanta Courthouse Shooting a day after Brian Nichols pleaded not guilty by reason of insanity to 54 counts, including the murders of four people. More than 600 witnesses are scheduled to testify in the high-profile trial which could last for months. Mental Exam Ordered for Brian NicholsJune 12, 2008A judge has ruled that prosecutors can have their own psychological expert examine Brian Nichols, who plans to claim he was insane when he shot his way out of an Atlanta courthouse in 2005. Nichols Wants New Judge RemovedApril 23, 2008Brian Nichols defense team claims the judge should recuse himself because he was a friend of one of the victims. Judge Keeps Jury Pool in Brian Nichols CaseApril 11, 2008The new judge in the Atlanta Courthouse Shooting case has ruled that the jury selection process will begin again in July where it left off before being interrupted by the controversy over the funding for the defense. Superior Court Judge Jim Bodiford issued a ruling that jury selection would continue July 10 from the original jury pool of 3,500. Courthouse Shooting Judge Steps DownJan. 30, 2008The controversial judge in the Atlanta Courthouse shooting trial of Brian Nichols has stepped down after a magazine article quoted him saying, everyone in the world knows he did it. County to Help Fund Brian Nichols DefenseJan. 15, 2008The death penalty trial of accused Atlanta Courthouse killer Brian Nichols could begin again as early as mid-March after the Fulton County Commission voted to spend $125,000 to help in his defense by paying for a psychiatric evaluation. Brian Nichols Murder Trial Delayed AgainNov. 16, 2007For the fifth time, the murder trial of accused Atlanta Courthouse Killer Brian Nichols has been delayed due to a lack of funds for his defense. Sticking to his guns despite growing criticism, Judge Hilton Fuller ruled that he will not start the trial until there is more money provided to Nichols defense team. DA Tries to Force Start of Nichols TrialNov. 2, 2007The Fulton County district attorney has filed a complaint with the Georgia Supreme Court in an effort to force the judge in the Atlanta Courthouse Shootings case to resume jury selection. Atlanta Courthouse Shooting Trial to BeginOct. 15, 2007Security will be tight at the Fulton County courthouse this week as the trial of Brian Nichols begins in the same building he is accused of shooting his way out of almost three years ago. Lack of Money May Delay Brian Nichols TrialFeb. 12, 2007The trial of Brian Nichols in the Atlanta courthouse shooting case may be delayed because the agency in charge of paying his court-appointed attorneys is out of money. Atlanta Courthouse Shooting Trial BeginsJan. 11, 2007Although there is absolutely no doubt about the guilt of the defendant, a long, drawn out and expensive trial is scheduled to begin in the same courthouse that also happens to be the scene of the crime. Brian Nichols Trial Delay RejectedDec. 22, 2006Superior Court Judge Hilton Fuller has rejected another defense motion that would have delayed the start of the trial of Brian Nichols. Atlanta Courthouse Shooting Trial to Be Moved?Jan 30, 2006Attorneys for Brian Nichols have asked that his trial be moved to another courthouse, because the current one is the crime scene. Hostage Ashley Smith Gave Nichols MethSept. 28, 2005Ashley Smith, the woman who helped authorities capture Atlanta Courthouse killer Brian Nichols, says in her new book Unlikely Angel that she talked with him about her faith and gave him methamphetamine during her seven-hour hostage ordeal. Previous developments in the Atlanta Courthouse Shooting case: Two Arrested for Murder of Ashley Smiths HusbandJune 23, 2005Four years after Daniel (Mack) Smith was stabbed to death at an August, Georgia apartment complex, two men have been indicted and arrested for the stabbing death of the husband of Ashley Smith, the woman who convinced the Atlanta courthouse killer to turn himself into police. Death Penalty Sought for NicholsMay 5, 2005The Fulton County district attorney will seek the death penalty for the man accused of shooting his way out of an Atlanta courthouse, leaving four people dead and setting off the largest manhunt in Georgia history. Ashley Smith Collects $70,000 RewardMarch 24, 2005Ashley Smith was given $70,000 in reward money for helping authorities capture courthouse shooter Brian Nichols. Hostage: God Brought Him to My DoorMarch 14, 2005Ashley Smith, the 26-year-old hostage who notified police that the Atlanta Courthouse Killer wanted to turned himself in, read to Brian Nichols from The Purpose Driven Life, shared her personal faith, and prayed with him for more than seven hours in her Duluth, Georgia apartment. Courthouse Killer Waves White Flag to SurrenderMarch 12, 2005Brian Nichols, the man who killed three people in a Fulton County Courtroom Friday, waved a white flag to surrender to authorities after they surrounded a Metro Atlanta Area apartment that belonged to a woman who managed to call 911. Courthouse Killer Gives Cops the SlipMarch 11, 2005The manhunt for an Atlanta man who killed three people at the Fulton County Courthouse Friday morning became a lot more complicated when the vehicle the suspect was thought to be driving was found 14 hours later on a lower deck of the same parking from which it was supposedly stolen.

Statement of purpose Personal Example | Topics and Well Written Essays - 750 words - 2

Of purpose - Personal Statement Example This was a tremendous opportunity to expand on my knowledge of contemporary teaching techniques and better engage students with the modern curriculum. Throughout my academic career, I was exposed to a wide range of theoretical principles and assumptions regarding teaching methodology and child development. Through my experiences at Ibn Khuzaymah, I was able to gain a very practical and sophisticated experience in applying theoretical knowledge to tangible educational practice which solidified and, in some instances, challenged a variety of hypotheses about what constitutes effective teaching and learning strategy development. This professional understanding has strengthened not only my commitment to becoming a first-class educator but also improved my ability to experiment and test traditional teaching standards, which has created a more efficient and productive instructor. This position at the local high school was also very satisfactory at a personal level as I was able to assist s tudents in building trust with the instructor, helping them to concentrate and focus their minds more productively to solve problems associated with the curriculum. Utilizing contemporary theory and best practice models that focused on socio-psychological strategies to gain students’ attention and interest, I was able to establish a learning environment that was highly conducive to laying the foundation of reciprocal respect that genuinely engaged students and provided more effective learning outcomes. My academic education did not necessarily provide me with the knowledge and understanding of the importance of addressing and considering students’ emotions. This experience at Ibn Khuzaymah legitimately opened my eyes to the necessity to balance metacognition with psychological models relevant to this age bracket in order to produce triumphant student learning outcomes that maintained long-lasting appreciation and student esteem for the instructor. My primary goal today is to begin studies in the Master’s Program in Statistics at your university. All my aforementioned professional experience has given me a new appreciation for the social and educational value of conducting primary research studies. Being able to appreciate, understand and evaluate quantitative data maintains significant benefits to society and the educational system across the world, and I am realizing that statistics provides the foundation for a legitimized understanding of science and society. As a person who genuinely enjoys statistics, coupled with a newfound respect for the global relevance of scientific research, I sincerely believe that study in this program is well-suited for my talents and posture regarding this important dimension of modern society. Hence, all aforesaid experiences and understandings considered, I legitimately believe that I can offer substantial and diverse benefits to the university. I have a rather balanced approach to learning, being able to work both independently and cooperatively with culturally and professionally different individuals to produce positive team outcomes and establish new best practice behaviors in the

Chronic Obstructive Pulmonary disease (COPD) as set out below Essay

Chronic Obstructive Pulmonary disease (COPD) as set out below - Essay Example Cor pulmonale, defined as hypertrophy, dilation, or dysfunction of the right ventricle due to pulmonary hypertension resulting form disorders of the respiratory system, also commonly occurs in patients with COPD (Missov ED, De Marco T 2000). There are evidences to support LTOT could significantly reduce mortality in patients with COPD and Cor pulmonale (Weitzenblum, E et al 1995, Croxton, TL 2006, Missov ED, De Marco T 2000, Zielinski, J 1998 ). Two randomized, controlled clinical trials have demonstrated the beneficial effects of LTOT in case of COPD and sever resting hypoxemia. They include the Nocturnal Oxygen therapy trial and the trials carried out by the Medical Research Council (Weitzenblum, E et al 1995, Barnett, M 2007, Croxton, TL 2006, Ruse, C 2008, Missov ED, De Marco T 2000). Both the trials indicated that oxygen therapy administered for at least 15 hours daily for patients with severe hypoxic COPD increased survival and in addition reduced polycythaemia and the progression of pulmonary hypertension (Barnett, M 2007). The main focus of LTOT is to improve the quality of life of the patients and thereby to increase their survival (Barnett, M 2007, Marti, S et al, 2006, Croxton, TL 2006). The criteria for the initiation of LTOT in the UK have been established based on the results of the 2 trials mentioned above (Barnett, M 2007, Zielinski, J 1998). The criteria as per the National clinical guidelines include patients with an arterial oxygen tension (PaO2) consistently at or below 7.3 kPa (55 mm Hg or less) when clinically stable. This threshold value of 55 mmHg indicates presence of severe hypoxemia which may have deleterious effects on pulmonary circulation, brain function etc (Atis, S et al 2001). Patients, who have a PaO2 consistently between 7.3 and 8.0 or 7.5 and 7.8 when clinically stable and if pulmonary hypertension (PAP >

Australian Globalization Essay Example | Topics and Well Written Essays - 2500 words

Australian Globalization - Essay Example Global movement of ideas, people and commodities increases significantly during the 19th century. Development of new transportation forms like railroads and steam ships, and telecommunication infrastructure enabled rapid rates in global interchange (Robertson, 1992). During the twentieth century, airlines, road vehicle and intermodal transport ensured faster transportation. Also by 2010, electronic communication like the internet and mobile phones connected millions of people worldwide (Robertson, 1992). The globalization has led to significant effects in Australia; in terms of transport, communication, business and governance (Stephenson, 1994). This research paper explains both the negative and the positive influencers that the globalization process has had on the; political, social cultural, economic and environmental systems of Australia. In reference to Australia, the globalization process is vital to the future economy, because of Australia’s economic, political and socio-cultural open nature open natures. Globalization is not a single issue, but describes the factors that change an economy like Australia’s into an economy identified with increased mobility of capital, investments, labor and trade. During the last 50 years, Australia has embraced this phenomenon, and therefore received benefits in the financial and trade sectors of the economy. These benefits led to related disadvantages and costs, especially to the organizations that cannot catch up with the incr easing globalization process (Hopkins, 2004).